For over a century, the company has kept the workings of its experimental brewery, where Guinness was invented, firmly behind closed doors. Now the doors have been thrown open to a new visitor experience in The Liberties.
Diageo’s global head of beer Mark Sands said the decision was taken to open the experimental brewery to the public to get feedback from customers at an early stage about new beers. “You can walk into a supermarket and on the beer shelf there is 10 times the beer there used to be. We want to be at the heart of all that exploration.”
The general public will now be able to try beers not yet available, including some that may never be launched at the Open Gate Brewery at St James’s Gate. A selection of other new beers from around the world, which have not been available to date in Ireland, will also be available to visitors.
The Open Gate Brewery will open to the public every Thursday and Friday night from 5.30pm – 10.30pm, inviting beer enthusiasts to step inside the experimental brewery, meet the Guinness brewers and beer experts and sample a range of great brewing innovations. After closing there are of course plenty of bars and restaurants in The Liberties to keep the night going.
The new visitor experience is aimed at a different visitor to the Storehouse. Craft beer is booming in Ireland, so the experimental brewery should be popular with local beer lovers. Either way this is a welcome development in The Liberties. It’s also one more attraction to check out when on The Liberties Visitor Trail.
Those interested in visiting the Open Gate Brewery see www.guinnessopengate.com. Entrance is €6 per person which includes some sample experimental beers to taste on the night.