New brand for Dublin - A breath of fresh air
A Breath of Fresh Air - New brand for Dublin

New Brand for Dublin: A Breath of Fresh Air


Life, Visit

A breath of fresh air. The new brand for Dublin.

From a sea of people in the city, to diving into the deep blue sea of the bay… Dublin is a breath of fresh air. The new brand for Dublin aims to focus on some of our more natural assets – the sea, the mountains, the people. Dublin has often been seen by many as a place to go for a party, but the city is obviously so much more. Failte Ireland’s new brand aims to share that fact with the world.

The new logo and brand were unveiled today at an exciting ceremony in Croke Park. Examples of where the brand is already being used were presented. In Underground stations across London commuters are being told Dublin will provide them with a much needed breather. Somewhere to spend a weekend or more to escape. The same message is being broadcast around Europe and beyond.

Check out the video below. #LoveDublin

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